Welcome to the intro episode of The Influence GAP!

In this teaser, co-hosts Crystal Golightly and Nathan Herrman introduce the vision (and the lack of a traditional plan) behind their brand-new podcast.
👇 WHAT TO EXPECT FROM THE SHOW 👇

B2B Influence: Navigating analyst relations, media, and modern demand gen.The Consumer Cross-Over: Why enterprise SaaS companies are pivoting to consumer spaces like TikTok and Canva. Humans vs. AI: How to balance data and "machines" with real, human relationships in tech sales. Industry Guests: Deep dives with a rotating roster of experts who actually know what influences tech buyers. We take community seriously and want to build this show with you. Drop a comment below and let us know what topics or guests you want to see on future episodes!

Chapters
00:00 Introduction to the Influence Gap
02:54 Exploring B2B Influence and Consumer Behavior
05:17 The Interplay of Consumer and B2B Marketing
07:54 Vision for the Podcast and Future Conversations