The Influence Gap
A podcast about Real Influence.
Exploring the forces shaping the {enterprise} buyer’s journey.
Who We Are
Crystal Golightly
Crystal is a senior leader who has spent her career navigating the high-stakes world of Analyst Relations, Customer Experience, and business strategy. Known for keeping it real, she knows exactly what it takes to turn analyst insights into actual business growth. When she’s not talking strategy or hosting the show, she’s chasing 1 of 2 guys named Alfredo or her corgi in Queens.
Nathan Herrman
Nathan is the other half of the strategy equation. Based in Kansas, he’s a veteran of the analyst ecosystem who thrives on dissecting market dynamics and uncovering why the industry operates the way it does. He brings the deep-dive perspective, a knack for asking the hard questions, and a borderline unhealthy collection of jerseys driven by his absolute love for fútbol.
WHAT IS ACTUAL INFLUENCE?
Tech buyers don't make decisions in a vacuum, and they certainly don't follow a linear funnel.
The Influence Gap is the space between traditional enterprise marketing and where real decisions actually happen.
We are exploring the gaps between what we think influences buyers and what actually influences them.
Let’s Stay in Touch
Have a question, collaboration idea, or just want the latest episode recommendations? Drop us a note and we’ll get right back to you.
